There are several ways to market an Indian restaurant in London:

Use social media: Create a social media presence on platforms such as Facebook, Instagram, and Twitter. Use these platforms to showcase your menu, post pictures of your dishes, and share customer reviews.

Online reviews: Encourage customers to leave online reviews on platforms like Google and TripAdvisor. Positive reviews can help boost your restaurant’s visibility and attract new customers.

Local advertising: Advertise in local newspapers and online directories. This can help get your restaurant’s name in front of potential customers in the area.

Email marketing: Build a mailing list of customers and send them regular updates about your menu, events and special offers.

Food festivals and pop-up events: Participate in food festivals and pop-up events in London, this will increase your restaurant visibility and attract new customers.

Collaborate with food bloggers and influencers: Reach out to food bloggers and influencers in London and ask them to feature your restaurant on their website or social media accounts.

Host events and special promotions: Host events such as cooking classes or wine tastings, and offer special promotions to attract new customers and keep existing ones coming back.

Deliveries and online ordering: Offer online ordering and delivery services through platforms like Deliveroo, UberEats, JustEat and GrubHub.

Networking: Attend networking events and join local business groups to connect with other restaurant owners and industry professionals.

Offer loyalty programs and rewards for repeat customers, such as discounts on their next purchase.