Use Targeted Keywords: Incorporate highly searched and relevant keywords related to your content into the URL. This helps search engines understand the topic of the page. For example, if you’re writing about healthy smoothie recipes, include keywords like “healthy-smoothie-recipes” in the URL.

Keep it Short and Simple: Aim for concise URLs that are easy to read and remember. Shorter URLs tend to perform better in search engine rankings. Avoid using unnecessary words or parameters in the URL.

Use Hyphens to Separate Words: Use hyphens (-) to separate words in the URL. Hyphens are more search engine-friendly than underscores (_) or spaces, as search engines recognize them as word separators.

Include Targeted Location: If your content is location-specific, consider including the targeted location in the URL. This can help with local SEO. For example, if you’re targeting New York City, include “new-york-city” in the URL.

Exclude Stop Words: Remove stop words (e.g., “and,” “the,” “of”) from the URL. Stop words are common words that add no significant value to the URL and can make it longer and less focused.

Create a Clear Structure: Use a logical and hierarchical structure for your URLs. This helps search engines and users understand the organization of your website. For example, use “example.com/category/subcategory/page” instead of “example.com/page/category/subcategory”.

Use Lowercase Letters: Keep all letters in the URL lowercase. Differentiating between uppercase and lowercase can lead to duplicate content issues, as search engines treat them as separate URLs.

Avoid Dynamic Parameters: Minimize the use of dynamic parameters, such as question marks and session IDs, in your URLs. Static URLs are more preferred by search engines and are easier to understand.

Optimize for Readability: Ensure your URLs are readable and human-friendly. Avoid using random strings of numbers or characters that do not convey any meaning. Instead, use keywords and descriptive phrases.

Implement Proper Redirects: If you change your URL structure or delete a page, set up proper redirects (301 redirects) to redirect old URLs to new ones. This preserves SEO value and prevents broken links.

Remember to prioritize user experience and relevance when optimizing URLs for SEO. Use keywords naturally and make sure the URL accurately represents the content of the page.